I have good news for people who explore a career in brand management: Good brand managers will continue to be a hot commodity.
Last year, Procter & Gamble, the company that defined the term “brand management,” announced that its entire marketing function became brand management, with “single-point responsibility for the strategies, plans, and results for the brands.”
The P&G announcement marks an undeniable shift in a business’s go-to market strategy. Now, branding will be the epicenter of the efforts to compete in a super-crowded business environment…
