Consumers say content errors and inaccuracies are the top issues that make them distrust a company’s website, according to a recent report from Neustar and the Ponemon Institute.
The report was based on data from a survey of 750 adults living in the United States (52% women; 48% men).
Some 91% of respondents say they do not trust websites that contain errors and inaccuracies.
Website unavailability is the next biggest red flag for consumers, with 88% of respondents saying they do not trust websites that frequently go down…
