Branding: The Importance of Clarity
Every piece of marketing your company produces must be branded and clear. Every piece of stationery your company uses must be branded and clear. Why am I telling you this?…
Branding
Net Neutrality Is Essential to Growing Your Business and Brand
It’s been more than 25 years since the Internet went public, but we’re still debating the ground rules for the World Wide Web. In particular, the net neutrality debate continues…
The 3 Best Measures of True Branding Success Are Tough to Quantify
In recent years, it has become more and more common for startups and corporations to adopt the lean principles to running their business: start small, experiment constantly, and learn from…
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If…
5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables…
Which Blog Types Work Best For Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did…
Five Tips for Effective ‘Emotional Branding’
What we're now calling emotional branding isn't new. Dale Carnegie developed famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. In case you're inclined to sneer at…
Four ways social media impacts emotional branding
Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like…
3 Big Benefits Brands Can Get From Visual Content on Instagram
In only four years, Instagram has blossomed into a prodigious social media channel with over 200 million active monthly users that post an average of 60 million photos a day.…
Four Metrics to Help Gauge Your Brand’s Thought Leadership
Most companies today want to be "thought leaders." That's a great aspiration, but it's hard to quantify either "thought" or "leadership." Even though "thought leadership" falls under the purview of…
The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as…
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to your blog, and a…