Branding
Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you communicate those stories on the Internet is through content. Personal…
More than a billion people use Facebook every single day. So the social media website is not only a great place to stay in touch with friends — it’s awesome…
By this point, you’ve heard about brand voice and the role it plays in content marketing campaigns. When most people think of a brand, they think of it in visual…
This question I hear all the time: "How do you manage to be everywhere?" Ok, I am not everywhere but I have some tools that help me participate in any…
People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their…
Small companies have to tackle strong competition from established and newly launched businesses. To grab a market share, small businesses chalk out branding strategies. But many of them fail to…
Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an…
Paul Rand codified his approach in the 1947 book Thoughts On Design, available again after years out of print. Pentagram's Michael Bierut, who wrote the forward for the reissued book,…
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been…
How do you measure whether your branding efforts are working or not? What do you look for? 1. Using Fresh Web Explorer “I measure our branding efforts explicitly with Fresh Web…
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic. What’s the secret to effective content marketing? It’s all about telling a…
Following announcements from Facebook that they are going to limit overly promotion posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like…