10 Tips for Branding Yourself Like a Superstar
One of the most devastating moments of my online career made me a student of branding. Many moons ago I remember reading a comment on Facebook which pissed me off.…
Branding
Full disclosure? How brands label their social media influencer marketing
In November, five YouTube videos featuring influencers “Dan and Phil,” were banned by the Advertising Standards Authority in the U.K. for not being clearly labeled as Oreo advertising. Lady Gaga’s New…
Personal Branding – 9 Reasons Why YOU As a Person Are Important
I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was…
Six Simple Steps Towards Effective Branding
According to BusinessDictionary.com, branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Traditionally, branding has always been about establishing recognition…
073: 5 Top Visual Marketing Tools for Content Marketing & Branding #Fab5Friday
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables…
People Expect 3 Things from Your Brand on Social Media
Much like the lottery, you have to play to win with social media. Don’t take my word for it, new studies have come out showing what people expect from brands…
How to Woo Your Web Visitors With Your Brand Voice
*Sigh* Do you ever wonder why so many corporate sites are so awful? And so mind-numbingly drab? Some websites sound like no human being was involved in writing the content.…
26 Ways Brands Succeed With Social Media Marketing
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at…
The Hottest Personal Branding Trends That Will Impact Your Success In 2015
When Tom Peters coined the term “personal branding” in his prophetic article “The Brand Called You” in 1997, he was describing a world of work where employees think of themselves…
Personal Branding Basics: 3 Easy Steps To Advancing Your Career
I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal…
Five things great brands will do differently on social media in 2015
Social media marketing is coming of age, but we need a common sense shake up for the medium to truly deliver for brands next year • Brands on social media…
How Major Brands Use LinkedIn for Content Marketing
In a social media savvy world, sharing and distributing content has become easier than ever before, with organisations using social channels to target receptive, relevant audiences. LinkedIn’s recent 2014 Professional…