One of the most devastating moments of my online career made me a student of branding.
Many moons ago I remember reading a comment on Facebook which pissed me off.
Then the comment made me laugh.
Then the comment gave me an idea. An inspiration.
Then not 2 months later – good thing I act inspired quickly, right? – Blogging from Paradisewas hatched from surreally beautiful Savusavu, Fiji.
If I wasn’t preparing slowly and steadily for my next trip – to Jimbaran, Bali – I’d dig deep into Facebook to find the aforementioned comment exchange.
For now you’ll just have to go out on a cyber limb and trust this joker.
A Blogging Failure Turned into a Ridiculously Neat Branding Idea
I fell to the floor in a fit of rage.
After flipping out – I am entitled to 1 to 2 flip out sessions per year, although Thank God the number is falling each year – I crashed to the floor.
Like I’d been shot.
Picture a marionette type doll. Then picture the puppet master letting go strings.
Come to think of it I was a bit like Pinocchio, lying to myself about not so much about my success but that I felt wonderful about the success I was experiencing.
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