How to Use Targeted Facebook Ads to Promote an Event
Are you promoting events online? Have you tried using Facebook to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share…
advertising
The Difference Between Advertising and Marketing
You mean they’re not the same thing? Nope, advertising and marketing are two very different animals. The whole world is full of adverts; they are everywhere you turn, on the…
3 Ways to Optimize Facebook Ads for Better Results
Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad…
Facebook Ad Scheduling: What Marketers Need to Know
Do you use Facebook advertising? Do you want to control the times when your ads run? Facebook recently introduced an ad scheduling feature to let users choose what times of…
Why Personalized Content Is Just Better Advertising
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background)…
Of Seinfeld and the ‘importance’ of advertising
Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh, the irony. I personally thought it was a case of…
The Difference Between Content Marketing and Advertising
Content marketing has been a buzzword in media for a while now. But that doesn’t mean that everyone knows what it is, how it works, or how it differs from…
Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
It's about to get a whole lot fuzzier in the office. That is, assuming your coworkers are among the more than one million people expected to participate in Movember this month. Movember, a blend…
How To Use Social Media Ads To Increase Holiday Sales
With more and more consumers expected to search on social media for gifts and promotions this holiday season, many retailers hoping to reach shoppers online will put paid social media…
3 Lessons Social Advertisers Can Learn From Search Marketing
I strongly believe that marketers can always learn something from one another – whether it be a new insight, trend, or tip. Your peers can be great resources to help…
The Quick and Dirty on Marketing, Advertising and Branding
In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, "My marketing strategy is to advertise online."…
Climbing Your Visibility With Put Up Advertising And Marketing Suggestions
You may find write-up marketing is easy. How hard can it be to write an article that describes your product or services and have it recorded in the proper directories?…