Mobile marketing: winning at ‘brandvertising’
Mobile marketing is growing by leaps and bounds, but the lingering question in many brands’ eyes is whether that growth isn’t mostly jiggly Game of War: Fire Age ads intriguing…
advertising
4 Wishes for the Digital Advertising and Marketing Landscape
There have been a lot of exciting conversations over the past few months in the advertising and marketing world on a range of new technologies that are revolutionizing how we…
Advertisers mature beacons efforts to sharpen precision marketing
Beacons aren’t really about customer acquisition in-stores for many brands now. For Coca-Cola, Kraft and Papa John’s, the potential for beacons lies in their ability to optimise the customer experience…
15 Clever Examples of Interactive Print Ads
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. But as more and more…
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through…
How to Build a Winning Twitter Ad Campaign
Are you interested in turning followers into customers? Have you considered Twitter ads? As much as marketers love engaging with people on Twitter, what they really want to know is how…
How to Set Up Multi-Product Ads on Facebook [Quick Tip]
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more…
How to Measure Social ROI on Facebook Ads
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact? When you spend money on an ad campaign with the goal…
How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?
Advertising does not have a very good reputation, with advertisers being distrusted by 72% of the population. This is, for the most part, in relation to traditional advertising, but what…
Digital Strategy: Why Super Bowl Ads Don’t Need To Be Engaging
Recently the super smart Jeff Rohrs of ExactTarget/Salesforce wrote a great post about the lack of CTA’s (Call to Action) in Super Bowl ads. You can read it here. In it,…
4 Facebook Advertising Tools To Improve Ad Results
Do you use Facebook Ads to promote your business online? Facebook’s advertising platform is not only easy to use, but it also includes some great tools that could help you…
Experiential advertising and how it is changing marketing
It's impossible to escape the hype around TV ads during the Super Bowl. But big brands are also running some really impressive experiential advertising events to coincide with the big…