Hyperlocal Advertising: Keep the Fish You Catch
I was fishing with a buddy recently who was showing me his really expensive new lures that he had purchased. I’m not an avid fisherman so I really didn’t understand…
advertising
Is Social Advertising Subverting Social Media Marketing?
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41%…
Content Marketing Now Comprises 40% of LinkedIn’s Ad Revenue
Sales of Display Ads Sag as Programmatic Buying Grows LinkedIn generated revenue of $119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier…
Improve Conversions on Your Social Media Ads With Landing Pages
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you…
Improve Conversions on Your Social Media Ads With Landing Pages
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you…
Study: In social advertising, YouTube converts more customers than anyone else
When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today. The…
Instagram carousel ads gain traction as social content marketing gets more visual
Instagram has fast become a go-to social platform for brands and Instagram's owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m. One…
Marketing Day: Yahoo-Microsoft Deal, Social Ad Spend To Hit $23 Billion & Tumblr’s “Sponsored Day” Ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FAQ: The New Yahoo-Microsoft Deal, Explained…
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics,…
These 3-D Mobile Ads Are Grabbing Brands’ Attention
Smartphones become the launching pad for virtual reality By Lauren Johnson Marketers are exploring 3-D mobile ads. Illustration: Carl Wiens What if there were a mobile ad that made viewers feel…
This Week in Content Marketing: Like It or Not, Advertising Is Booming
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss one author’s slightly skewed definition…
The 4 Digital Advertising Trends That Are Reshaping Advertising
People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology…