Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- FAQ: The New Yahoo-Microsoft Deal, Explained
Yahoo and Microsoft have reached new terms in their search partnership that was created in 2009. Here’s how the new deal will work to give Yahoo more flexibility about ads.
- Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick
Ad format will be available “in the coming months” to all DoubleClick advertisers.
- eMarketer: Social Ad Spending Will Hit $23.68 Billion Globally This Year
Worldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company…