PPC Advertising: Growing Your Business with PPC
Paid search is one of the most effective ways to grow your business. This page is a basic overview of PPC, an overview of some of the core terms you’ll…
advertising
14 Tips To Improve Your Twitter Advertising Strategy
The best practices of Twitter advertising are changing. The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change…
8 Ways to Grow Your LinkedIn Advertising Strategy
Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create…
50 Amazing B2B Facebook Ads To Inspire You
Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app. But…
5 Things B2B Marketers Can Learn from the Advertising Industry
Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group,Alex Leikikh. MullenLowe, an integrated marketing communications network that works…
Is Content Marketing Better Than Advertising?
Is content marketing better than advertising? Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references…
The Top 4 Most Trusted Advertising Mediums
With the growth of the digital world accelerating at light speed, it’s extremely easy to assume that the most trusted advertising medium is online. Google, the biggest player in web-based…
The 4-Step Approach to Effective Facebook Ad Targeting
[AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!] You can create ads…
[Case Study] How Lange Financial Uses Local Facebook Advertising to Fill a Seminar
categories: blog, drive more traffic As someone who has the honor of speaking around the world about social media marketing, I get to hear a lot of the misconceptions people…
Do Visuals Really Have an Impact on Online Advertising Success?
Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence…
10 Tips to Optimize Your Instagram Advertising Budget
Over the past few years, we’ve seen tremendous growth in the number of businesses using social media advertising. As organic reach continues to dwindle on large networks like Facebook and…
5 Ways Influencer Marketing Trumps Traditional Advertising
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase…