The best practices of Twitter advertising are changing.
The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change at a speed not seen in other industries. When you’re dealing with topics like SEO, social media, blogger outreach or any of the other myriad forms of online promotion, an idea or tactic that was relevant one week ago might be redundant today.
As this guide is about Twitter, let’s take a relevant example.
At some point over the next few months, conversational ads, which are currently in beta, will be rolled out. In a nutshell, they’re a type of interactive ad that gives users the opportunity to answer a question by clicking on a hashtag call-to-action. If they do choose to answer, it’s automatically tweeted on their account…