Boasting 350+ million users worldwide, LinkedIn is a goldmine for marketers willing to establish and test a paid advertising strategy. The business social network’s ad platform allows users to create a variety of ads and selectively target distinct user profiles. The result is that specific content reaches ideal prospects, netting conversions that matter.
This guide will show you how to craft a winning LinkedIn advertising strategy from start to finish. Highlighting how to find your target audience, ways to convert those leads, metrics worth measuring, and the expected ROI for a campaign.
By the time you’re done here, you’ll be confident in your abilities to put a LinkedIn advertising strategy to work for your business…
