The 7 Hidden Factors of the Most Effective Social Media Ads
I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that can help your business grow on social media organically.…
advertising
How Every Creative Must Think about Marketing and Advertising
Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme. Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy…
Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers
Facebook is rolling out two significant video-related changes for both users and advertisers. Its news feed algorithm will be adjusted according to interactions with videos, and the company is going…
Digital ads + content marketing = PulsePoint’s new direction
Image Credit: max sattana/Shutterstock Got email marketing? We've got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. Native ads are, essentially,…
How to Use the Golden Formula of Advertising
IMAGE: Getty Images Understand the importance of frequency in your communications, marketing, and leadership. If you ask an advertising guru what it takes to inform consumers and ultimately move them…
5 Retargeting Social Ad Platforms You Need To Explore
A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place…
12 of the Best Marketing and Advertising Campaigns of All Time
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume…
5 Tips To Battle Mobile Advertising Fraud
Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.”…
7 Terrible Commercials You Wish You Could Unwatch
It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive. One minute you're on the edge of your seat watching the…
6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven
In the last couple of years, mobile and social have been the biggest buzzwords in digital marketing, generating a disruption in the market like no other. It is only natural…
How to Use Advanced Facebook Ad Targeting
How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase…
Which Social Network Should You Advertise On?
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can…