6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven

In the last couple of years, mobile and social have been the biggest buzzwords in digital marketing, generating a disruption in the market like no other. It is only natural then that when we combine the two, we’re creating a mighty marketing force. But why does the match between mobile and social work so well for advertisers? Let’s break it down:

1) It’s where [almost all] the users are

This is probably not news to you, but almost everyone is on social these days. The latest figures show a whopping 2 billion monthly active users across the globe, with more than half of these on Facebook. According to GlobalWebIndex, 28 percent of the time we spend online is on social…

6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven

CopyRanger

Rick Duris is CopyRanger.

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