The Content Marketing Funnel: Create Content Using the Know Like Trust Factor
“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a…
The 7 Commandments of Attention-Based Content Marketing
Here is how you can get the results and attention you want from your content marketing efforts. The relationship between brands and their customers has changed remarkably in recent years.…
Do Accelerated Mobile Pages (AMP) Provide SEO Value?
It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative version of your website that is designed using the AMP…
The 10 Most Important SEO Tips You Need to Know
A lot has changed in the SEO world. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankingsno longer works, but keywords…
What to Expect from Your New Marketing Partner
So you’ve decided to partner with a marketing firm. As you initiate such a partnership, various stakeholders at your company may have certain expectations in mind: that your partner will…
How Consumer Packaged Goods Can Conquer SEO
Consumer Packaged Goods (CPG) brands are currently fighting an uphill battle to gain real estate on search engine results pages because brick-and-mortar businesses dominate organic results via the traditional Local…
5 Facebook Ad Strategies for Growing Accounts
Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those factors include, but are not…
Using Promoted Tweets in Your Marketing Strategy? You Are Brave.
image credit: shutterstock Thinking of running a Twitter marketing campaign? Better have thick skin. Promoted tweets can bring plenty of traffic to your campaign, but it often comes with a…
3 Tips for Successfully Implementing Change in Your Marketing
It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been years since Facebook arrived on the scene and upended the…
15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour
image credit: andresr | getty images Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social…
Do You Treat Your Marketing as an Irritation or a Priority?
For many businesses, it's something that gets done when desperation kicks in. You might not want to hear it, but you need to ask if you treat your marketing as…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
image credit: shutterstock Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you…