It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been years since Facebook arrived on the scene and upended the world of digital marketing, and even that has continued to evolve as Facebook continuously tinkers with its algorithms and advertising practices.
And of course, you can’t forget about newer social media platforms like Snapchat. Or the abandonment of cable TV subscriptions for streaming services like Hulu or Netflix. Or the rise of Adblockers. If these aren’t clear indicators that advertising is undergoing one of the greatest shifts in the industry’s history, I don’t know what is. But what can you do to stay on top of these changes so you can continue to deliver solid marketing results? Here are some key practices that will help you deal with our continuously changing industry: