My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs
image credit: shutterstock.com This past week, my employer brought in a chiropractor -- let’s call him Dr. Dave -- to talk to my co-workers and I during lunch. Dr. Dave…
10 Marketing Strategies to Steal from Upworthy
I (and, I imagine, most of us) have a bit of a love/hate relationship with Upworthy. You can’t deny that they’re pretty damn good at what they do. They’ve figured…
The Content Marketing Book of Answers: Strategy & Planning
No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply…
How the Future of Mobile Search Is Unfolding This Year and Beyond
image credit: shutterstock Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile…
9 Time-Saving Tools for Social Media Marketers
Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll…
Navigating the digital Wild West: More 2016 Mashies judges announced
Like the old Wild West, today’s digital frontier is vast, dangerous and, for many brands, a little scary. Today’s marketers and advertisers are the pioneers when it comes to engaging…
Discover the link between SEO data and influencer marketing
Why influencer marketing should be in your marketing mix Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content…
5 Dos and Don’ts of Thought Leadership Marketing
image credit: shutterstock Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is. In a technology-saturated age where…
Why Burt’s Bees Is Committing to This Crazy Social Marketing Plan
The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working. credit: getty images Bees -- those busy buzzing insects that…
5 Stress-Free Steps for Pricing Your Services
Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients…
10 Steps for Creating an Effective LinkedIn Profile [Infographic]
Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and want to…
How to Use Twitter Influencer Marketing to Grow Your Small Business
This post was originally published on the Twitter Small Business Blog. Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are…