How Digital Marketing Will Change The Healthcare Industry
The healthcare industry is starting to jump aboard the digital marketing bandwagon. credit: getty images The healthcare industry is well known to lag behind other industries when it comes to…
How to Track the ROI of Your Video Marketing
Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal…
7 Myths About Digital Marketing That Keep You From Growing
According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack…
[Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like…
How you can stay ahead of the digital marketing curve in 2016
image adobe Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has…
10 Free Online Marketing Tools Every Small Business Owner Needs
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that…
What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]
If you're anything like me, you've probably had your fill of marketing buzzwords. (And we're not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in…
Effective Marketing Appeals to Emotions Instead of Reason
image credit: shutterstock On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How…
Marketing and Sales Technology Can’t Make Data-Backed Decisions Without You
The word “data” is everywhere. In today’s sales and marketing world, I cannot tell you how many times a day I read the words “data-driven,” “big data,” “best-in-class analytics,” “data-backed…
7 Online Tools for Digital Marketing Entrepreneurs
Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting…
How to Incorporate Facebook Live in Your Social Media Marketing
Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content.…
When Can You Expect Your Content Marketing Efforts to Bear Fruit?
Do you keep publishing blog posts and asking the traffic gods to reward you with insane blessings? I hope not. That’s not a smart strategy, as there are many others on…