Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during…
The Multiple Benefits of Retargeting Ads
It is estimated that only 2% of click-through website visitors convert (aka: make a purchase) on their very first visit to an online store and about 96% of all website…
4 DIY Marketing Tips for Empty-Wallet Entrepreneurs
image credit: shutterstock Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Get Started » I love asking emerging entrepreneurs if they have…
Get Back on the Road After Sending the Wrong Email
Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought):…
How to Track Conversions & ROI With These Content Marketing Metrics
If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question. It’s…
5 Ways Your Startup Is Wasting Money on Marketing
Follow these tips to avoid wasting money when you acquire customers. credit: getty images Startup culture is all the rage these days. We're flooded with modern day rags-to-riches stories of…
The Most Interesting People Know This Self-Marketing Secret
credit: getty images How do I become a more interesting person? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.…
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per…
Get Your Small Business Found Online with Content Marketing
Remember when you launched your small business’ first website? It was probably an exciting day. Thoughts of new customers and an ever-increasing number of visitors had you patting yourself and…
Twitter Researcher: Customers Will Pay More to Brands Who Respond to Tweets
It’s easy to understand that customer service in social media, as in any other channel, is conceptually a good idea. Assigning a quantifiable ROI to it, however, is another story.…
The Hottest Landing Page Trends of 2016 So Far
As of writing this we’re halfway into 2016 — congratulations for making it this far! If you haven’t already been deported by Donald Trump, killed by a new super virus,…
11 of the Best Responsive WordPress Themes
WordPress is by far one of the most preferred CMS platforms on the web. And, with that popularity comes a plethora of WordPress specific themes designed to complement sites powered…