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I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are bootstrapping, we can’t afford strategy!”
#WhatYouAreReallySaying: “We don’t know what to do to build a strategy, and we don’t have the money to buy expensive consultants.”
The dilemma for the Do-It-Yourself entrepreneur is that you can’t afford to waste money on the things that do not work, yet you have to get something up and working for you quickly and with little expense. What to do?