Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in…
In the seven-step brand-positioning process, step one on the list involves determining how your brand is currently positioning itself in the marketplace. And if a social media element isn’t part…
We all know networking is an important skill in the professional world, regardless of industry. Putting your game face on and striking up conversations with strangers can be a daunting…
This feels like a joke even as I’m writing this, but... Twitter has today announced that advertisers will now be able to target audiences based on emoji use. So, for example,…
Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the…
Revenue analytics is the process of discovering where your revenue came from. It’s a granular analysis that tells you which marketing and sales channels, campaigns, and efforts are impacting the…
With the martech landscape hitting the 3,500 mark, it's easy to get overwhelmed. But columnist Erik Matlick explains why the bevy of choices represents an incredible opportunity. Have you seen…
Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos…
Are you considering advertising your products or services on social media? Want to know the ideal ad dimensions for each social network? With a reported $8 billion spent on social…
Have you ever spent what felt like countless hours researching, editing, analyzing and creating compelling content for your business – only to have it never be read? It can be…
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program.…
When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog,…