Twitter Introduces Emoji Targeting for Ads

This feels like a joke even as I’m writing this, but…

Twitter has today announced that advertisers will now be able to target audiences based on emoji use.

So, for example, if you run a pizza restaurant, you would be able to target this Twitter user:

Twitter Introduces Emoji Targeting for Ads | Social Media TodayWith your ads. Pretty great, huh?

Okay, it may seem like nothing, but there’s more to it than that…

Twitter Introduces Emoji Targeting for Ads

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Rick Duris is CopyRanger.

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