How an Authentic Social Media Strategy Can Strengthen Brand Positioning

In the seven-step brand-positioning process, step one on the list involves determining how your brand is currently positioning itself in the marketplace. And if a social media element isn’t part of that strategy, context will be lost in the mind of today’s ever-connected, techno-savvy consumer. In fact, implementing a solid social-media strategy is crucial to leveraging step number seven on the list: testing the efficacy of your brand-positioning statement. So if your brand’s statement of purpose falls flat on social media, it’s safe to say it won’t gain a foothold anywhere.

With that in mind, here’s some reasoning, as well as a few concrete examples, that prove how utilizing social media the right way can position your brand ahead of the pack…

How an Authentic Social Media Strategy Can Strengthen Brand Positioning

CopyRanger

Rick Duris is CopyRanger.

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