Undoubtedly, one of the biggest players in the social media space, marked by its widespread appeal and influence, is Instagram. With the focus solely on images, Instagram is one of the ultimate platforms for visual marketing.
With more than 300 million monthly active users and 30 billion photos shared through the app, there is a huge potential for brands with a smart Instagram strategy.
Brands also saw more engagement from Instagram than on Twitter. Socialbakers reported that among the top 25 most engaging brands, the average post engagement rate is 3.3% on Instagram vs. 0.075% on Twitter…
