Image credit: Juan Cabanillas | Flickr
As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands’ marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must evolve or suffer.
Related: 5 Tips for Producing Direct Mail Copy That Sells
All too often, though, more and more marketing dollars are being reallocated to new trends. From social media to email marketing to native marketing, these new opportunities are soaking up more than their fair share. And that’s a problem: Dedicating enormous budgets to these emerging media trends not only truncates marketing in other mediums, but limits brands’ engagement and reach to consumers…
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
