This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
They can’t sit still. They’re diverse. They’re about a quarter of the United States population. And guess what? They possess $44 billion a year in disposable income, according to a study by Sparks & Honey.
Who am I talking about? Generation Z…
8-second marketing: How to craft content strategies for Generation Z
