Have a little R E S P E C T for your prospects; talk to them like humans. Image source.
Let me guess…
You’re an honest person. Genuine, helpful and frank.
You work hard to write good copy for your website.
You avoid sleazy sales talk. You ignore marketing drivel.
But could it be that a dash of sales hype sneaks into your copy, turning off prospects and dampening your conversion rates? It happens. All the time. The web is full of insincere prattle…
