What to Look for in a B2B Copywriter
Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long…
Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long…
Recruiting the right person to work for your company needs to be strategic. As an employer, you want to be able to draw the right candidate otherwise you are ultimately…
Today’s consumers are not silent spectators or passive listeners. Instead, companies are dealing with an empowered audience — engaged in real-time social and mobile conversations, but fragmented across many digital…
Do you engage with your audience on multiple social platforms? Do you want to work more efficiently? Focusing your efforts on the social channels and engagement signals that are most…
Take a quick glance online and you will be amazed by the number of video marketing statistics in 2015. Apparently, the audio-visual medium increases the typical consumers understanding of a…
Online marketing, or we can also call it internet marketing, is one part of every business plan, which is focused on promoting different types of products and firms with the…
Avoid these common mistakes that hurt the effectiveness of social media campaigns. It's well known by marketers and business owners that social media networks are good places to build a…
Every one of us wants to invest time and effort in the best social media platform, who doesn’t right? Facebook has over 1.39 billion active users monthly Twitter has around 284…
Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are seeing content marketing as a legitimate strategy…
Online marketing measurement has always been a rather finicky undertaking for brands and agencies. Marketers and content producers are still struggling to identify a proper process for their measurement methodology;…
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s cost effective (but not free), it’s easy to plan and execute in advance and…
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was…