Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are seeing content marketing as a legitimate strategy rather than just a trend.
Unfortunately, as there is so much hype around the “right” and “wrong” ways to practice content marketing, some brands will end up wasting their money and time on unnecessary activities. If your content marketing budget is increasing (or even if it isn’t), steer clear of these eight ways businesses waste their resources on content marketing…
8 Ways You Waste Precious Resources on Your Content Marketing
