How to Successfully Execute Content Marketing in a Start-up
When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous…
When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous…
When it comes to doing business online, inbound marketing is the way to go. People don’t want you to sell them stuff, they want to buy. Inbound marketing takes on…
I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a…
Do you think anyone knew who Elvis Presley was before 1954? Nope. At least, no one outside of Memphis, Tennessee knew of him. But, as soon as he plugged his…
A sales email that doesn’t sell? No, I haven’t finally lost it. You really can write a sales email that doesn’t openly sell. What do I mean? Well, if you…
If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on…
Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t…
Startups are always constrained on bandwidth, time and money. But that is not an excuse for not doing social media and marketing. Based on several interactions with startups, I can…
This blog post ends with an opportunity for you to win a stay at the ARIA Resort & Casino in Las Vegas and a ticket to Email Summit, but it…
Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is…
Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers still struggle internally to get resources…
100 Marketing Tactics: Social Media, Content Marketing and Mobile The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business.…