100 Marketing Tactics: Social Media, Content Marketing and Mobile
The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business.
They make New Year’s resolutions involving big audacious goals that are difficult to attain. It’s like they’re small children who believe that their fairy godmother is going to come along and bop them on the head so their resolutions magically come true.
The reality is that most New Year’s resolutions have a limited shelf life that’s shorter than the average quart of milk.
Don’t take my word for it. Observe your favorite gym. Their sales people can’t sign new members up fast enough and their classes and facilities are jam packed for the first couple of weeks of January. Then attendance falls off.