Getting Prospects To Take Action—NOW
I was recently asked to take a look at a fitness sales letter. The request was no big deal, just a few minutes out of my day for a friend.…
Shifting Gears
About 12 years ago, I started CopyRanger.com blog as a personal statement. People generally loved it. This was during the Great Recession. Copywriters, digital marketers and businesses owners appreciated my…
Words Are Powerful:
According to research conducted by Convinceandconvert.com, 33% of email recipients open an email based on the subject alone. Yet Chadwick Martin Bailey’s research found that 64% of people who open an…
How to Accelerate Your Blog’s Growth with a Simple Content Strategy
Jon Morrow over at SmartBlogger.com, wrote a meaty, kickass blog post on content strategy. Sounds borrrrring when I say it, but trust me, this is one of those "print it…
How To Write Headlines That Drive Traffic, Shares, And Search Results
Does the world need another headline post? It needs this one... How To Write Headlines That Drive Traffic, Shares, And Search Results
What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts
I've written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and…
The Ultimate Guide to Referral Marketing
Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional…
Geo-Tracking Your Traffic: What Is It and How You Need to Be Using It to Scale Your Marketing…
Clicks and traffic are the lifeline of any online business. It’s the blood in the veins… the air in the lungs. Without clicks and traffic, you have no online business.…
SEO Page Titles: 15-Point Checklist for B2B and B2C Brands
SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there…
Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works
Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of…
On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization"…
Internal Linking: 4 Key Concepts to Improve your SEO Content
To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which…