Monetizing Right with Native Ads

Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here to help you along. Many old-school publishers and journalists cringe […]

The Macroeconomics of Native Advertising

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades. This new […]

The Good and Evil of Native Advertising

IIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising – whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored […]