A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as companies look to run lean and mean by achieving the best results for their dollars.
Though the industry might like to wait to discover which strategy decisively delivers the most results for the least spend, digital marketing is constantly changing. Marketers need to make informed decisions between these two strategies right now.
Before we delve into the strengths and weaknesses of the two strategies, we should first look at their definitions…
