Talking to startups and clients I sometimes get the impression, they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage.
Dream on: That’s neither enough nor is it likely to happen!
The hard truth is: It is part of your job as an entrepreneur to market your business, and if you do not get this job done, you are likely to fail. And the influencers and bloggers have their own interests in mind, it is not their job to do your marketing.
