When talking about the explosive growth of social media, there may be nothing I hear more from small- and medium-business owners than this: “We know we need to get involved in social, we’ve tried! Our team just doesn’t buy into it. They have a way of doing things, and it’s really hard to change.” Like a perfectly thrown dart, this nails the bull’s-eye and simultaneously it depicts why many entrepreneurs are struggling to make social work for them.
4 Keys To Building A Social Business From The Inside Out
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