Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex and it doesn’t live in its own silo anymore. It must be integrated with all your other forms of marketing.
Marketing is one part creative, one part execution and one part analysis. Failure has to happen in order to get where you want to go. However, failure rates with social media marketing are pretty high. Many businesses jump to the conclusion of consummate failure without fully investigating where their opportunities lie.
I did a presentation recently at a car dealer conference about ways to get traffic, leads and sales through social media. The audience was very quiet and as a speaker, you always wonder why. Could it be that I just wasn’t that engaging? Naaah…! Could it be that they were lost in thought or frustrated about how to overcome the hurdles it takes to be successful at social media marketing? Probably.
