‘Tis the season for those tweets, articles, and newsletters that reveal the latest and greatest ways to improve your marketing strategy in the coming year. But with every business trying to do more with less, it becomes difficult to find the time and financial means to learn and test new business tools and tactics. Instead, many of us simply disregard the activity of making resolutions and instead stick to the strategies we know best.
What we’re often left with then are “safe” habits that — in actuality — kill workplace advancement and innovation. In 2015, don’t settle for the same. Cast aside these commonplace practices to position your agency for a far more productive and successful year.
1) Obsessing over responsive design.
I hate to say it, but if you haven’t already rolled out responsive solutions, you’re way behind. At this point, you should be focusing your attention instead toward context-driven design. This will allow your site to be both adaptive and responsive in ways that incorporate context into the delivery of personalized content to users. Can’t afford to invest in a ground-up rebuild? Use a solution like Mobify to quickly whip your site into shape.
