Why Kickstarters Fail

In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on Kickstarter, Bjork had name recognition, Twitter followers, and a huge fan base. Surely anyone with a MoMa retrospective could crowdsource some funds, right?

But Bjork‚Äôs Kickstarter failed…

Why Kickstarters Fail


Rick Duris is CopyRanger.

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