A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together.
The infographic covers both how to grow your email list through social media, as well as how to grow your social media audiences through email. There’s a bunch of cool data and useful statistics that back up the importance of integrating the two together, with two really cool case studies that highlighted in the graphic as well. Integrating social and email is a win-win situation, but keep in mind that both channels have a specific purpose…
Why Email Marketing and Social Media Marketing Work Better Together [Infographic]
