How do small and midsize businesses (SMBs) choose their digital marketing partners?
To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.
Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.
Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%)…
