Digital Marketing Integration: The Impact Of Cross-Channel And Content

How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.

 

-stream-of-digital-data-with-a-human-eyeDigital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing.

To succeed and integrate digital channel efforts, marketers now need to understand what channels — and what type of content — perform. This is the imperative…

Digital Marketing Integration: The Impact Of Cross-Channel And Content

CopyRanger

Rick Duris is CopyRanger.

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