Sure, you can use Google’s keyword tool — it has its place.
But if you really want to know what’s working — you need real data from competitors that have spent hard earned dollars and hours testing and tweaking their pay-per-click ad campaigns and landing pages.
You need to infiltrate the campaigns of your savviest competitors and find out…
- What keywords they’re bidding on
- How much they’re spending
- What’s working on their landing pages.
You need a spy tool.
