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Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it. From Buzzfeed to Bloomberg, the comments are all the same – if brands can get influencer marketing right, the return on investment is huge. Some of the brands doing it right are generating at a 6:1 return on investment when working with influencers. Even Mark Zuckerberg himself has been quoted talking about the power of influence…

What, Exactly, Do Brands Want Out of Influencer Marketing?