Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.
But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they’ve adapted their campaigns accordingly. I boiled their advice down to four things you should know about mobile users so you can optimize your mobile marketing strategy and capture more leads. (Just remember: What worked for these experts may not work for you, so we recommend testing and tweaking as you see fit for your audience.)
1) Mobile users sort through and save emails to read later.
Email marketing is still one of the most effective methods of sending traffic to campaign landing pages. And because 65% of email gets opened on a mobile device before a desktop computer, you need to be sure that every campaign email you send is optimized to stand out to your mobile users.
