When it comes to digital marketing strategies for 2015, the web is full of “What to expect” “Predictions” and “What Next?” It is interesting to read so many different perspectives. One common prediction I have seen across all articles is “Mobile Marketing.”
In a recent digital marketing study statista.com reported – “In 2013, 73.4 percent of the global online population accessed the internet from their mobile phone. This figure is expected to grow to 90.1 percent in 2017.”
In addition, ‘We are Social’ reported – the global average mobile penetration rate as 93%. According to Shopify, more than 50% of all e-commerce traffic now comes from mobile devices. This shows that people are increasingly relying on mobile devices for information and shopping needs.
2015: Mobile Marketing Strategies for Beginners
