The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms in order to be ranked highly by the search engines.
The search engine placement and traffic conversion starts with quality content. The text displayed in web pages is the main source of keywords for which the website will be referenced in search engines. The search engines take into account many factors to determine the relevance of a web page for a specific keyword. Below we list the most important tips for optimizing and improving the page ranking on Search Engine Results Pages (aka SERPs):
1. Conduct keyword research
Creating a list of strategic keywords and phrases before starting to write can help you structure your content, thus making writing easier and resulting into a copy easier to read. Search for terms that your customers might search when they look for products and services like yours. Use the Keyword research tool to identify good performing keywords. Check the popularity of each keyword by comparing the number of results in Google Search and in Adwords and find out how difficult it is to achieve high rankings for specific keywords using theKeyword Difficulty Tool.
Keywords can help your creative thinking!
