After a fallout several years ago with The Google, Twitter recently announced the move to allow search engines better access to popular hashtag pages, making Twitter once again in the traffic game.
The revelation, which came at a Twitter analyst event, as reported by Danny Sullivan at Search Engine Land, seems to be a move to reassure investors that the company has a solid growth strategy. The short-term results seemed to be impressive, with Twitter reporting that the monthly number of logged-out users coming to its site increased ten-fold to the current 75 million following the changes.
The move means that search engines can more easily access pages where Twitter compiles tweets and information relating to particular hashtags. The result is that “logged-out” users of the search engines will see more than 50,000 of the more popular hashtag pages appearing in their search results. Clicking through from these will take the user to a landing page with tweets all about the hashtag such as this one for #socialmediamarketing. Take a look ….