If you want to build your blog audience, you’re going to have to get smarter with your content.
One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines, and that will also appeal to people.
According to Copyblogger, SEO is the most misunderstood topic online. But SEO isn’t complicated, once you understand that people come first, before search algorithms.
Thriving in your online business means you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, appeal to the end user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.